Importance of Advertisement in Business - 1051 Words

Importance of Advertisement in Business What is an Advertisement? â€Å"Advertising can be defined as a paid form of non – professional but encouraging, complimenting and positively favorable presentation of goods and services to a group of people by an identified sponsor. It does not include distribution of free samples or offering bonuses, these are sales promotion. In simplest words advertising is introduction, to consumers and general public, of services and goods.† * Advertising is a favorable representation of product to make consumers, customers and general public aware of the product. It lets the potential buyers, general public and end users to be aware and familiar with the brands, their goods and services.†¦show more content†¦By this means of advertising, brands can let people, who are connected directly and indirectly with non – electronic media, know about their supplies. It also includes banners and posters. Non – electronic media is in reach of every locality. Advertis ing on print media is comparatively cheaper than advertising on television. Importance of Electronic Advertising Advertising by means of electronic means of communication is most the popular way of advertising. One can cover a wide range of audiences of all ages, color and gender by using this mean. Television viewers are in every home. If one is advertising on TV the brand would be introduced in almost every house. Advertising on internet is getting more popular with time. It is the most viable platform available till date, for advertising, sharing news and creating awareness. You can get your advertising reached to every corner of the world. Importance of Advertising Agencies Many of the firms have their own department of advertising whose aim is to advertise the company’s merchandise and services to the potential buyers and make general consumers aware of different aspects of their brand. While, on the other hand, many organizations depends upon advertising agencies for promoting their brands and services which are available under their roof for the consumers’ disposal. Organizations are supposed to pay a certainShow MoreRelated Advertisements Essay889 Words   |  4 PagesAdvertisements Advertisements are everywhere. Whether it is a magazine, billboard, television or radio, ads attempt to catch people’s eyes from all over. An advertisement uses many different aspects in order to entice its possible consumers. In a commercial for Thermasilk hair products, the product craved attention; therefore the advertiser used a popular song to hook the viewers. The ad continues on with its temptations to reel in consumers by expressing a well-known desire of many women: toRead MorePromotional Activities Coordination Project : Sample Resume1143 Words   |  5 Pagesof the staff that will be involved in the project. Your email must include: – A brief overview of the project and the promotional activities to be undertaken. – A brief summary of the role of TTNQ, the benefits it provides to the region and the importance of the promotional activities in attracting international visitors. – A summary of person’s roles and responsibilities, as well as the action plan that you developed in Part A. – An invitation to attend a Skype teleconference to discuss the activitiesRead MoreImpact of New Technology on Graphic Design1505 Words   |  7 Pagesselecting and arranging visual elements to convey a message. (Encyclopedia Britannica 2013, p. 1). Visual communication is virtually used everyday in todays society and is important to have in life. Graphic design is used in media, the business and advertisement industry, and in simple things in life that are not easily noticed. Graphic design influences the world of profit-making, but also has an impact on the lives of various groups of people including children, teens, and young adults. TechnologyRead MoreAdvertisements: Advantages and Disadvantages756 Words   |  4 Pagesadvantages and disadvantages of advertisements. Advertising is a communication whose purpose is to inform potential customers about various products and services and how to obtain and use them. Advertising is a multi-billion dollar business and its messages are conveyed to the farthest places on Earth. It uses every major medium to deliver these messages including television, movies, newspapers, radio, magazines, video games, the internet and billboards. Most advertisements are often placed by an advertisingRead MoreAnalysis Of Lila Restaurant At Caulfield Victoria1737 Words   |  7 Pagesnowadays more and more customers prefer the food to be made with all natural ingredients, no artificial colors, no chemical additions and they want to know the detailed composition of the production process. These factors are relevant to the restaurant business operation process as they impact on the production and marketing strategies used in the future. ï‚ § social and cultural factors: Australian and Melbourne is an immigrant country and city. With all the people from the different cultural background briningRead MoreAdvertising And The Adverse Exposure Of Publicity1135 Words   |  5 Pagesadvertising mishap may lead to negative ad reviews, and or ratings; bad publicity is never welcome. However, how you handle the reflux of the situation will set you apart as not only a thriving business, but in terms of recovering clients and revamping business. The way the situation is handled will either define your business or decline it. Gaining a clearer understanding of the link between the role of advertising and the adverse exposure of publicity would further contribute to the knowledge of aspects toRead MoreAdvertising Standards Authority ( Asa )1391 Words   |  6 PagesETHICAL ISSUES IN ADVERTISMENT INTRODUCTION Advertisement is the one way persuasive communication with a purpose to promote goods or services to potential customers. Advertisement is the backbone of commerce and industry and one of the richest industries of the world. Advertisement has acquired an unprecedented importance due to audiovisual means of information and entertainment. Due to this impact people became selective in this segment, now they prefer better, healthier and convenient style ofRead MoreResourcing Talent1241 Words   |  5 Pagestheir knowledge and skills in defining and writing job descriptions, contributing to the job advertisement process, shortlisting, conducting face–to-face or telephone interviews and contributing to job offer and rejection letters. Key legislation pertaining to recruitment and selection will be covered. Finally, they will also learn more about good practice in employee induction and retention and the importance of collaborative working with other stakeholders. This unit is suitable for persons who: Read MoreWhy E Commerce Is Important For The Business1284 Words   |  6 Pages is a small business that started as a one-person operation in a home. The company makes unique, handcrafted, functional pottery items. Now the business is growing and the company started to use a process called ‘Slip casting’. Now they can produce up to 100 items per day. The equipment are really expensive. The items are sold at good price and they also have small number of customers around the world. So as a growing company, marketing is really an important factor for the business and in today’sRead MoreGiorgio Armanis Fragrance for Men: Effectiveness of an Advertisement1242 Words   |  5 PagesAbstract This paper will examine the effectiveness of an advertisement for Giorgio Armani’s fragrance for men found in Men’s Health magazine. Focusing on the specifics of the ad, analysis will be done to depict the ins and outs of how the advertisement is conveying its message to the reader. To understand how marketers exploit their products to the consumers, the dynamics of an ad can be studied. Assessing the advertisement on a few important characteristics such as how the product is differentiated